You’re sitting on content gold—and probably ignoring it.

A 3-part playbook to eliminate content decision fatigue.

Author

Brandon Smithwrick
March 29, 2025

In partnership with

Let me guess…

You spent more time deciding what content to make this week than actually making it.

Been there.

It’s not a lack of creativity holding most creatorpreneurs back—it’s decision fatigue.

And all that endless scrolling for ideas? It’s actually slowing down your momentum.

I’ve felt that creative rut too. But if you want to scale your content like a CEO, you need a routine that cuts the mental gymnastics.

This week’s playbook is your shortcut.

A 3-part framework (with AI prompts included) to help you make faster, smarter, repeatable content decisions—without burning out.

Let’s get to work.👇🏾

🗯️ The 3-Step Content Anti-Burnout Playbook

1) Start with the Struggle

Every remarkable content idea is born from a real struggle.

If you’re stuck, stop searching for random inspo and start solving problems.

I cannot tell you how many MVPCs (most valuable pieces of content) were born from the topics people were facing.

Here’s a ChatGPT prompt to help discover real struggles your audience cares about:

“I am a [type of creator/entrepreneur] creating content in the [niche] space, primarily for [platform(s), e.g., YouTube, Instagram, TikTok]. My target audience is [describe target audience briefly — e.g., new moms, indie game developers, beginner investors, etc.]. I want you to act as my strategic content partner. Give me a list of 20 specific pain points, challenges, or frustrations that my target audience faces while trying to achieve [specific goal or outcome]. Avoid overly generic or surface-level answers — I want unique, nuanced insights that I can turn into compelling, relatable, and valuable content.”

AI is powerful—but nothing beats real audience insights.

When I first launched this newsletter, I assumed my audience was the same as my social audience … I was wrong.

It wasn’t until I sent out a simple welcome survey that I truly understood where my readers were in their journey—and what they actually needed from me.

Your content will always hit harder when it’s based on actual data, not just assumptions.

Use tools like Typeform, Google Forms, or even quick Instagram Story polls and Q&A stickers to ask: “What are you struggling with most right now?”

The answers will fuel months of content—and eliminate the guesswork.

2) Repurpose like a Pro.

Creators think recycling content is lazy. Pros know it’s smart.

You’re not cheating the algorithm.

You’re feeding the machine—with proven content.

Let’s be real … we see so many social posts a day, most people don’t remember what you shared 3 months ago—let alone last week.

That’s why you need a Content Archive Loop: a running list of evergreen posts from the last 3–6 months you can resurface, reframe, and republish.

Try a new format. Swap the hook. Add a fresh visual or POV.

Here’s a prompt to help you do that fast:

“I’d like your help as a senior content strategist with 10+ years of experience in crafting high-impact, relatable social media copy. Here’s a past post of mine: [insert original post or excerpt]. Can you give me 3 fresh ways to reframe or repurpose this content specifically for [platform], while keeping it aligned with my voice and goals? Each version should start with a compelling hook, feel authentic and conversational, reflect current season/trends/audience insights, and be designed to spark engagement and shares. The goal is to refresh this post into something timely, valuable, and relevant for today’s audience. Let me know if you need more context before generating.”

You don’t need new ideas. You need renewed ones.

3) Content Type Rotation

The fastest way to shrink decision fatigue? Limit your options.

Each week (or each post), choose one content pillar to focus on—e.g., Monetization, Workflow, Audience Growth, Storytelling.

“What’s the #1 thing my audience is struggling with in this area right now?”

Then go deep, not wide.

Want a jumpstart? Here’s a prompt to build better pillar-based content:

“Here are my 3 content pillars: [pillar 1], [pillar 2], [pillar 3]. My audience is made up of [describe them]. Give me 5 content ideas under each pillar that speak to specific pain points or growth opportunities they care about. As a bonus, can you also give me sample tactics for each social channel for these ideas”

This keeps your content fresh without being all over the place.

Keep reading for more…

💻️ Challenge of the Week

Build Your Content Hub

If you’re tired of starting from scratch every week, do this instead:

Create a Content Hub in Notion (or your go-to note-taking app—Notion just makes it easier).

Every two weeks (or monthly), revisit your older content.

Look for:

  • Posts that didn’t get enough love but still hold value

  • High-performers worth refreshing or expanding

  • Evergreen takes that could use a new format or POV

Then apply this system:

  • Revisit audience pain points (use AI to surface new angles)

  • Reuse your best ideas (you’re sitting on gold—mine it)

  • Rotate through your content pillars (go deeper, not broader)

The best creatorpreneurs don’t have more ideas.

They have a repeatable playbook.

Steal mine & run these prompts.

Next, share it with a friend who’s stuck in “what should I post?” mode.

Let’s turn creative chaos into content clarity

📚️ Free Resources to Scale

Playbooks for Creatorpreneurs who think like CEOs.

 

ICYMI—I recently dropped a few free resources to help you increase your content and income this year. Grab both below 👇

📓 The 2025 Goal Planner

“Planner” doesn’t do this justice. This five-star rated guide is a powerful hub that helps you clarify what you want, who you want to become, and how you’ll get there.

📄 The Brand Deal Blueprint (No Luck Required)

A step-by-step guide to landing paid brand deals—even if you have a small audience and zero connections.

🪝 LinkedIn Hooks Playbook

Struggling to stop the scroll? Here are 250 proven LinkedIn hook templates—organized by content type—to help you boost engagement, grow your audience, and turn attention into opportunity.

Brandon Smithwrick

Thanks for reading!

Say hi 👋 on LinkedIn, Instagram, or TikTok

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