This week, you'll get...

• 🧭 The Brand Deal Playbook

• 🌟Brought to you by Mini Social

• 🧠 Tip of the Week

🧭 The Brand Deal Playbook

1. Positioning Your Brand

Before reaching out to brands, make sure your positioning is solid:

✅ Own Your Niche – What makes your content stand out? Why should a brand choose you? Define your voice, audience, and the why behind your content.

Read issue #1 & #2 if you need help here.

✅ Media Kit (Without the Hassle) – I’ll be honest, I hate media kits. Updating a PDF every time I pitch? A waste of time. So I built mine in Notion—quick to update, easy to share, and always up to date.

✅ Build First, Monetize Second – Consistency compounds. The more you focus on organic content, the more you attract the right brands—moving you closer to the no-outreach-needed phase.

2. The Cold Outreach Playbook

FACT: Cold outreach won’t land you the biggest deals—but it gets you in the room. When a brand comes to you, you have leverage. More leverage = bigger checks.

But waiting isn’t a strategy.

The brands you want might not know you exist, so strategic outreach is key.

Here’s how to do it right…

✉️ The Purpose of a DM – DMs aren’t to close the deals and discuss rates. Your only goal? Get an email.

Pro-tip: save this as a quick reply on Instagram to streamline your output.

I challenge you to reach out to 20 brands in your niche this week. Test the template, refine it to match you, and watch the doors open.

✉️ Next, The Email Brand Tactic – Once a brand responds, it’s time to send a professional pitch. This is where you introduce your media kit, discuss pricing, and align on deliverables.

In your email, outline what you bring to the table, whether that’s creating content for their social channels (UGC) or posting on your own.

3. Get Brand Deals Without Pitching

Cold pitching works, but the real win? Brands coming to you.

Here’s how to make that happen…

🔹 Put an email in your bio (duh) - It makes it easy for brands to reach out.

🔹 Connect with Partnership & Influencer Marketers on LinkedIn – Get on their radar and use outreach templates there too.

🔹 Use Creator Marketplaces – Get listed where brands look for creators. It creates a pipeline of constant deals — Creator.co, Aspire.io, Passionfroot, Shopify Collabs, CreatorMatch, or LimeLightHQ.

🔹 Search “[Brand] Creator Program” on Google can help you find application pages for more partnerships.

The result?

More inbound deals, less time chasing opportunities.

🌟Brought to you by Mini Social

UGC and Micro-influencer posts in one seamless project

Content from real people = instant credibility ✅

Consumers today crave real connections and they’re guarded about who they trust–highly-polished, branded content simply doesn’t cut it anymore.

Take a page out of the book of Banza, Topicals, Imperfect Foods, and MeUndies and partner with minisocial for their large-scale micro influencer campaigns, which is the key to unlocking consistent engagement on Instagram and TikTok. Stop wasting your time emailing or messaging dozens of creators every day partner with minisocial, a fully-managed platform trusted by over 1,000 consumer brands!

The proof is in the pudding

🧠 Tip of the Week

How to Create an Irresistible Offer

Don’t pitch what you want. Pitch what brands need.

Here’s how to craft an offer they can’t say no to…

1️⃣ Bundle to Save – A single post might cost $500, but offer a 3-post package for $1,250. Brands work with budgets—make it a no-brainer.

2️⃣ Create It, Then Pitch – Film the YouTube, write the newsletter, or draft the post before pitching. Then reach out: “I’m already featuring you—let’s make it official.” You remove friction and make the “yes” easy.

3️⃣ Play the Long Game – Early on, I took strategic product trades. Why? So I could say, “I partnered with X.” That credibility made brand Y pay. Sometimes you just need that first deal to open the doors.

Which of these are you trying next? Reply and let me know.