My 5 Personal Branding Principles

This week, you'll get...

• 📈 The Personal Branding Playbook

• 📱 Insights by Sprout Social

• 🧠 The Branding Lab

📈 The Personal Branding Playbook

“Personal Branding” is about positioning—not visibility.  

It’s all “cringe” until it turns into opportunities, job offers, and money in the bank.

Here are five growth tactics that will set you apart in 2025.

^{(Hint: Using one tip? Great. Using all five? Your brand and pockets will never be the same.)}

1. Stop trying to appeal to everyone.

Harsh? Maybe. True? Absolutely. The fastest way to be ignored is by trying to speak to everyone. 

Playing it safe won’t make you memorable—it’ll make you invisible.

You already have knowledge, expertise, and insights about something. Instead of diluting yourself, double down. Teach your community what you know best. Own your perspective, share your experiences, and don’t be afraid to say what others won’t. That’s how you build a brand people actually pay attention to.

Here’s an easy way to tap into that: Think back to 3-5 things that drove you crazy at a past job (trust me, someone else is dealing with the same thing).

Now, flip the script—turn those horror stories into bold, actionable advice on how to do things better.

2. Content Layering

Don’t just post—create a content ecosystem that works for you.  

A Threads post becomes an Instagram carousel, that carousel turns into a LinkedIn post, that post fuels a newsletter, and the newsletter becomes a TikTok or YouTube video.

This framework stops you from reinventing the wheel every time you hit “publish.”

Best part? AI can do the heavy lifting—turning one piece into multiple formats with little effort.

3. Scale on Autopilot

I’m a content director, creatorpreneur, & husband—I don’t have endless time.

Automation is the only reason I’ve been able to grow this fast.

I use Sprout Social to schedule and auto-post across Twitter, Threads, LinkedIn, and Instagram while I focus on everything else.

(that’s right, I even my Threads posts are scheduled—no shame.)

I can either set posts for specific times or drop them into an ongoing queue that posts when my audience is most active.

Since I actually use Sprout, I reached out—and they’re giving Content to Commas readers 30 days free to try it out.

4. Private-to-Public Strategy

Your best content is often created in private conversations. Turn your DMs, emails, and insights into public posts.

If one person is asking, hundreds more are wondering.

Stop letting those insights collect dust—turn them into public posts. Expand on your responses, share your behind-the-scenes knowledge, and let your expertise build your authority.

5. The ROI Mindset

I’ll spend $100 if it makes me $1000, and I’ll hire someone on Fiverr if it saves me eight hours of work. This is the core of ROI.

I’ve spent (and wasted) plenty while building my content business—but these three tools? They pay for themselves…

Notion – Your digital brain for storing content ideas, drafting content, planning a content calendar, and tracking brand deals.

ChatGPT – Your content accelerator (but never post AI output raw—30% AI, 70% human).

Sprout Social – Your content machine for automating your publishing and repurposing posts effortlessly.

Do I only use these three? Not even close.

I’ve use plenty of tools to 10X my workflow, but I don’t want to overwhelm you. If you’re looking for the starting line, this is it.

Use these tools, streamline your process, and watch your brand scale—fast.

📱Brought to you by SproutSocial

Social media isn’t just where people scroll—it’s where brands are built.

Sprout Social surveyed 4,000+ consumers and 1,200+ marketers to uncover what’s actually working in 2025.

This report breaks down how to cut through the noise, grow your brand, and turn social into a real business asset—whether you’re a creator, entrepreneur, or building alongside your 9-5.

🧠 Tip of the Week

Welcome to Content Niche Lab

Finding your niche doesn’t mean boxing yourself in.

The biggest mistake I see? Creatorpreneurs talking about one thing forever.

Instead, think of your brand like a content ecosystem—consistent but never one-dimensional.

Here’s a quick exercise: Open your Notes app and write down five things you want to be known for. These are your content pillars—topics that align with your expertise and interests.

They should be different but connected—like pieces of the same puzzle.

Here’s mine: Organic Social. Content Marketing & Growth. Entrepreneurship. Personal Branding. Career Development

Every post you create should tie back to one of these pillars. Rotate through them so you stay fresh, avoid burnout, and build a brand that feels human.

Now it’s your turn. What are your five pillars? Reply and let me know. 🚀