4 Techniques to Get More Engagement on Your Content

This week, you'll get...

• 📈 The Growth Lever Playbook

• 💰️ In Partnership with Hubspot

• 📹️ Video Workflow for Creators

• 📚️ Free Resources to Scale

📈 The Growth Lever Playbook

4 ways to 2X your content engagement.

Viral isn’t the goal—visibility is.

And the algorithm doesn’t care how smart your post is—it cares if people react.

If you’re putting out great content and still hearing crickets, it’s time to rethink things.

Through trial and error, I’ve uncovered 4 growth levers that’ll help you get more comments, shares, and interactions—especially on LinkedIn and Instagram, no matter how big your audience is.

1. Sound Like a Human

On LinkedIn, your content doesn’t need to sound like a keynote speech.

It should sound like you.

Some of my best posts start with “I,” “I’ve,” or personal cues that signal honesty and vulnerability.

Try this:

• “I used to think…”

• “At 30, I realized…”

• “Transparency moment.”

• “I’ve been sitting on this idea…”

These small phrases create an emotional connection—and that’s what turns lurkers into commenters.

Next post you write?

Use one of these—or download my free collection of LinkedIn hooks that have driven real engagement.

2. No One’s Reading Your Manifesto

Long-winded posts are killing your engagement.

Not because they’re bad—just because people don’t have the time.

LinkedIn is for professionals, but it’s still social media. This isn’t a blog post.

So make your post skimmable.

I aim to keep my writing short, usually between 80 and 120 words.

However, even “Twitter-length” posts perform very well. Check out exhibit A & exhibit B from this week alone.

Your post should be snackable, not skippable. Every time.

3. Invite Them to Engage.

You don’t have to beg. But you do have to open the door.

End your post with something simple like:

• “Thoughts?”

• “Curious if you agree…”

• “What’s one thing you’d add?”

Engagement is a two-way street—but someone’s gotta make the first move.

This one simple shift has consistently helped me drive more comments.

And comments lead to impressions.

Impressions lead to audience growth.

4. DMs Will Boost Instagram Growth in 2025

If you’re on IG and not using ManyChat, you’re missing a major growth lever.

Here’s how it works:

1. End your post with “Comment ‘X’ and I’ll DM you the [resource/guide/freebie].”

2. They comment.

3. The DM auto-triggers.

4. The algorithm sees 10X comments vs your average and boosts your reach of the post to more people.

It’s a win for them but a bigger win for you.

This works across both Stories and Feed—and consistently drives stronger engagement.

Don’t just read—apply it.

These playbooks only work if you put them into motion.

Most creatorpreneurs focus on growing their audience.

The smart ones? They grow their engagement—and the audience follows.

💰️ In Partnership with HubSpot

This newsletter is about Content & Commas…

and so is this next resource.

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📹️ Video Workflow for Creators

Streamline video content without losing your mind.

I manage my entire video workflow in Notion.

From early ideas to scripting, recording schedules, post-production, and repurposing—it all lives in one clean dashboard that’s easy for freelancers to follow.

No scattered docs or endless tabs.

And now I’m teaming up with Notion + Riverside to show you exactly how to make this kind of system work for you.

This won’t be a boring PowerPoint situation—it’s a real convo packed with strategies you can use immediately.

Plus, there’s a live Q&A so you can get your specific questions answered.

📚️ Free Resources to Scale

Playbooks for Creatorpreneurs who think like CEOs.

ICYMI—I recently dropped a few free resources to help you level up your content and income this year. Grab both below 👇

📓 The 2025 Goal Planner

“Planner” doesn’t do this justice. This five-star rated guide is a powerful hub that helps you clarify what you want, who you want to become, and how you’ll get there.

📄 The Brand Deal Blueprint (No Luck Required)

A step-by-step guide to landing paid brand deals—even if you have a small audience and zero connections.