if you don’t market yourself, who will?

I used to think health was a “later“ problem. Something I’d deal with once I really made it.

But here’s the truth: I build better, think clearer, and operate faster when I take care of myself while building not after.

That’s why I joined Superpower, a proactive health platform that gives you billionaire-level care, without the billionaire-level price tag.

Here’s what you get:

Use the code BRANDON100 at checkout.

If I offered you a million dollars but you’d die tomorrow, would you take it? No.

So your health matters more than your money.

Ever since I got my results back, I’ve changed how I think about sleep, nutrition, and fitness.

A few of you joined me on this already, which is amazing but I want more of us to focus on being healthy humans, not just high-performing entrepreneurs.

When you’re healthy, everything you’re building benefits.

Join the journey with me!

If “marketing yourself” isn’t already a goal, make it one for the next 6 months.

I know “personal brand” feels like one of those overused buzzwords, right up there with “AI” and “authenticity” (🤮).

But if you’re not branding yourself, you’re putting your business at risk.

These are 4 things I’ve learned about marketing yourself and I’m walking through how I’ve applied each one so it doesn’t feel abstract.

One of the most overlooked parts of personal branding is simply knowing when and how to talk about what you’re building.

You don’t have to post about everything in real time but staying silent forever isn’t the move either.

Take this newsletter, for example…

The launch went well but you can only say so much with no evidence.

Instead, I waited until the 90 day mark then framed the announcement like a job promotion.

Why? Because LinkedIn rewards professional updates.

But for self-employed folks? We don’t get “promoted” unless we do it ourselves.

So using a familiar format (“Starting a New Position”) stops people from scrolling past your general post.

That same day I updated my bio, created a company page, and received 160K impressions and nearly doubled my subscribers in a day.

Try This: Craft a post announcing your business or project like it’s a job title update and make it very organic by using a format your platform of choice rewards.

Not everything needs to be a big announcement. Sometimes the most powerful way to market yourself is to document what’s already happened.

If promoting yourself every week feels cringe… start with a recap cadence.

Monthly or quarterly wins.

Even just a screenshot carousel of cool things you’ve done.

I didn’t post my Q2 wins until I saw a friend (shoutout to Jayde!) dropped hers.

That small spark pushed me to gather everything — subway ads, campaigns, interviews, honors, this newsletter and package it into a single scroll-worthy moment.

And truthfully, no one is paying as much attention to your work as you are, so it’s on you to make it easy for them to catch up.

This one recap post triggered replies, new leads, and unexpected collabs across LinkedIn, Instagram, and Threads. It created momentum, not just validation.

Pro Tip: Keep a running Notion or Google doc of your work highlights and when it’s time to post, you won’t be scrambling.

Before I knew anything about marketing or building my brand I created a simple yet helpful branding exercise for myself:

“When people think of ____, I want them to think of me.”

That’s it.

I’ve used that prompt since college internships, through my pivot from fashion to tech, and even today as I build in the creator space.

You don’t need to be “the best” at something for people to associate you with it.

You just need to be consistent.

If you want to own a lane —“fitness in Brooklyn”, “niche fashion trends”, “creative tools for solopreneurs” — then your content should reinforce that at every touchpoint.

This works whether you’re a founder, freelancer, or full-time creative. Because while competition exists, clarity wins.

Try This: Write out that fill-in-the-blank statement and tape it to your screen. Now every post should support that going forward.

If someone discovers your work and likes what you’re doing, do they know where to go next?

A strong CTA isn’t about pushing product, it’s about giving people a place to go next.

That doesn’t mean every post should drive traffic off-platform.

But whether it’s a link in bio, a company page, a ManyChat flow, or a pinned comment, you need a call to action that feels seamless and clear.

Subtle doesn’t mean passive. Even something as small as “DM me ‘Newsletter’ for the link” works when it’s intentional.

We shade people for having booking links and email addresses in their bio but they’re getting booked because they made it easy to be discovered.

Reminder: Every great piece of content should leave people knowing what to do next.

If you take nothing else from this:

Talk about your work. Frame your story. Control the narrative. And market yourself like your next opportunity depends on it … because it does.

Your Action Plan This Week:

I just dropped the Ultimate Creatorpreneur Toolkit: a curated Notion dashboard with over 50+ tools I’ve tested and use across my business, content, health, and creative workflows.

This list is constantly evolving, but here are three new tools I’ve added in the past few weeks that have earned a permanent spot.

Not sponsored. Just obsessed.

1. Sequence 💸

If I talk a lot about making money online, because I believe in it. But lately, I’ve been thinking more about how much I keep.

As someone juggling multiple income streams, optimizing the flow of money (from taxes to investments to savings) became a priority.

It’s a visual finance OS where I’ve been able to map my income pipelines, set up automated tax buckets, and route different business income into different brokerage or personal accounts.

And if you want to try it, the first 10 people to use code ACGV4 get $50 to get started.

2. Teleprompter 🤳

It overlays your script on-screen while you record with your iPhone, so you can speak clearly, stay on-brand, and hit your lines without looking off camera.

3. Sonnet AI

If you’re in back-to-back calls all day like me Sonnet AI summarizes, organizes, and builds usable tables and templates from your calls.

I’ve tested a lot of AI note-takers, and this is one of the few that actually integrates cleanly into how I work.

Whether you’re an aspiring influencer, UGC creator, or someone building a personal brand, this guide walks you through the exact steps to secure paid partnerships even if you have zero experience.

Download this guide →